San luis obispo small business consultant - Business Beyond the Shoe Box

The 3 Fundamental Mindsets for having a Successful Business

Post author:Lorna Whiteaker
Post published:March 26, 2021
Post category:Business Growth Expert

Discover the three fundamental mindsets for having a successful business from a San Luis Obispo Business Consultant.

How to Name Your Business

Post author:Lorna Whiteaker
Post published:January 6, 2016
Post category:Business Plan

If you’re thinking about starting a new business here in San Luis Obispo County, chances are you already have a name or two in mind just like any expecting parent would, but the name of your business might just be the most important attribute of the entire thing.

Like most of today’s business owners, I'm a purpose-driven entrepreneur. I have more than 2 decades of experience as a business consultant, financial skills trainer and profits coach.
I take great joy from helping others learn and utilize the skills and financial savvy that are the building blocks of profitable, easy-to-run businesses.
My first year in business was disappointing. There is such a difference between knowing what to do and HOW to do it. Once I realized what I had missed, I was able to triple my income my second year. The real bottom line is that… the use of simple tools and effective strategies produces profound results.
Since then, I have been able to consistently make informed decisions, rise above my fears, and build a highly profitable business (that has become more than I ever expected it would). I am more confident and have the freedom that time and money make possible. While I still don’t like tax season, it is not a time of anxiety and dread.
For me, there has been nothing more exhilarating and fulfilling than being able to confidently take focused action, make a difference, make money, love my business, and have a life I love. It would be my honor to help you to learn how to do the same.