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  • Grow Your Business
    • The 20 Minute CFO
    • The Entrepreneur’s Path to Financial Freedom
    • Small Business Newsletter
  • Connect
    • Meet Lorna
    • Hear from Others
    • Request a Consultation
  • Blog
  • Member Area
    • My Account
    • From Purpose to Profits
    • The 20 Minute CFO
  • 0
  • Toggle website search
Read more about the article How to Name Your Business

How to Name Your Business

  • Post author:Lorna Whiteaker
  • Post published:January 6, 2016
  • Post category:Business Plan

If you’re thinking about starting a new business here in San Luis Obispo County, chances are you already have a name or two in mind just like any expecting parent would, but the name of your business might just be the most important attribute of the entire thing.

Continue ReadingHow to Name Your Business
Read more about the article Marketing Your Business Through Profile Updates on LinkedIn

Marketing Your Business Through Profile Updates on LinkedIn

  • Post author:Lacey Clifton-Jensen
  • Post published:November 2, 2015
  • Post category:Small Business Coaching

Here is a how-to guide for posting Updates on LinkedIn to market your small business.

Continue ReadingMarketing Your Business Through Profile Updates on LinkedIn
Read more about the article Creating an Action Plan for Your Small Business

Creating an Action Plan for Your Small Business

  • Post author:Lorna Whiteaker
  • Post published:October 12, 2015
  • Post category:Business Plan/Small Business Coaching

Trying to run a small business takes a lot of work. Identify the steps you need in order to take action and achieve your goals with a small business action plan!

Continue ReadingCreating an Action Plan for Your Small Business
Read more about the article Which Business Revenue Strategy Will Help You Make More Money?

Which Business Revenue Strategy Will Help You Make More Money?

  • Post author:Lorna Whiteaker
  • Post published:June 15, 2015
  • Post category:Financial Health/Small Business Coaching

When looking to grow or start a new business, it's important to evaluate them and plan your business model based on which will help you make the most money.

Continue ReadingWhich Business Revenue Strategy Will Help You Make More Money?
Read more about the article 5 Common Mistakes Small Businesses Make

5 Common Mistakes Small Businesses Make

  • Post author:Lorna Whiteaker
  • Post published:June 4, 2015
  • Post category:Business Tips/Small Business Coaching

How we perform as business owners is what makes us money. When starting a business in San Luis Obispo County, or growing a small business into something more, be sure to avoid these 5 common mistakes!

Continue Reading5 Common Mistakes Small Businesses Make
Read more about the article How Do I Make More Money?

How Do I Make More Money?

  • Post author:Lorna Whiteaker
  • Post published:May 13, 2015
  • Post category:Business Tips/Financial Health/Financial Training

Do you know how to measure the effectiveness of your marketing and the efficiency of your operations to make more money? I'll tell you!

Continue ReadingHow Do I Make More Money?
Read more about the article Should My Business Become a Corporation?

Should My Business Become a Corporation?

  • Post author:Lorna Whiteaker
  • Post published:September 19, 2014
  • Post category:Financial Health

Should My Business Become a Corporation? The answer will be based on the cost and benefits and is largely determined by how much money is being generated by your business and what your personal risks are from your business activities.

Continue ReadingShould My Business Become a Corporation?
Read more about the article The Story of Five Frogs

The Story of Five Frogs

  • Post author:Lorna Whiteaker
  • Post published:November 13, 2013
  • Post category:Business Tips/Small Business Coaching

I think it should be obvious that each of us must do more than "decide" if we want to achieve financial success.

Continue ReadingThe Story of Five Frogs
Read more about the article Building Smart Financial Habits

Building Smart Financial Habits

  • Post author:Lorna Whiteaker
  • Post published:June 25, 2013
  • Post category:Financial Health/Financial Training/Small Business Coaching

I teach my clients techniques to help them build effective financial habits.

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Read more about the article My Dad Always Said…

My Dad Always Said…

  • Post author:Lorna Whiteaker
  • Post published:June 14, 2013
  • Post category:Financial Health

It takes money to make money, but growing our money takes knowing our money.

Continue ReadingMy Dad Always Said…
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Lorna Whiteaker Business Coach

Like most of today’s business owners, I'm a purpose-driven entrepreneur. I have more than 2 decades of experience as a business consultant, financial skills trainer and profits coach.
I take great joy from helping others learn and utilize the skills and financial savvy that are the building blocks of profitable, easy-to-run businesses.
My first year in business was disappointing. There is such a difference between knowing what to do and HOW to do it. Once I realized what I had missed, I was able to triple my income my second year. The real bottom line is that… the use of simple tools and effective strategies produces profound results.
Since then, I have been able to consistently make informed decisions, rise above my fears, and build a highly profitable business (that has become more than I ever expected it would). I am more confident and have the freedom that time and money make possible. While I still don’t like tax season, it is not a time of anxiety and dread.
For me, there has been nothing more exhilarating and fulfilling than being able to confidently take focused action, make a difference, make money, love my business, and have a life I love. It would be my honor to help you to learn how to do the same.

Contact Lorna

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Copyright 2025 Business Beyond the Shoe Box, MoneySmart4You
Business Consultant Serving San Luis Obispo County
Disclaimer: I am a small business expert and not licensed to give legal, accountancy or tax advice. I provide general information about matters relating to business management, operations, and affairs for informational purposes only. For all legal, accountancy or tax matters you should seek assistance from either a qualified lawyer or tax professional as they relate to those issues. While I make every effort to ensure that the content of this information is accurate, adequate, or complete, I cannot and do not represent or warrant its accuracy, adequacy, or completeness. To the extent permitted by law, your reliance on this information is at your sole discretion and I shall not be held responsible for any loss or damage, including indirect or consequential damages arising from or in relation to the use of this information. Nothing contained herein shall be construed to be legal, accountancy or tax advice.

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