strategic planning - Business Beyond the Shoe Box

Man Overboard: A Story About What vs. How

Post author:Lorna Whiteaker
Post published:June 9, 2024
Post category:Small Business Coaching

I’m curious. Have you ever wondered why it is that some businesses seem to thrive with ease and others struggle? My first year in business was disappointing because there is…

Strategic Planning for Your Small Business: Don’t Wait until Thanksgiving to Plan for Black Friday!

Post author:Lorna Whiteaker
Post published:October 14, 2019
Post category:Strategic Planning

Four steps small business owners need to strategically plan a Black Friday Sale.

Underpromise and Overdeliver Hurts Strategic Planning Goals

Post author:Lorna Whiteaker
Post published:August 26, 2018
Post category:Small Business Coaching Strategic Planning

Strategic planning for customer relationship building goes against the Scotty Principle of “Underpromise and Overdeliver.”

How to Grow a Business with a Big Dream and a Vision Statement

Post author:Lorna Whiteaker
Post published:August 1, 2018
Post category:Business Tips Grow My Business

Dreaming big isn’t enough, if you want to know how to grow a business, you have to have a vision statement, too.

Strategic Planning 101: Do You Know What Results You Want to Produce?

Post author:Lorna Whiteaker
Post published:July 25, 2018
Post category:Grow My Business Strategic Planning

Small business owners often don’t plan out what results they want to produce which is the first essential step in strategic planning for any business.

Like most of today’s business owners, I'm a purpose-driven entrepreneur. I have more than 2 decades of experience as a business consultant, financial skills trainer and profits coach.
I take great joy from helping others learn and utilize the skills and financial savvy that are the building blocks of profitable, easy-to-run businesses.
My first year in business was disappointing. There is such a difference between knowing what to do and HOW to do it. Once I realized what I had missed, I was able to triple my income my second year. The real bottom line is that… the use of simple tools and effective strategies produces profound results.
Since then, I have been able to consistently make informed decisions, rise above my fears, and build a highly profitable business (that has become more than I ever expected it would). I am more confident and have the freedom that time and money make possible. While I still don’t like tax season, it is not a time of anxiety and dread.
For me, there has been nothing more exhilarating and fulfilling than being able to confidently take focused action, make a difference, make money, love my business, and have a life I love. It would be my honor to help you to learn how to do the same.