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  • Grow Your Business
    • The 20 Minute CFO
    • MoneySmart Momentum Program
    • Accelerated MoneySmart Financial Game Plan
    • VIP MoneySmart Financial Game Plan
    • The Entrepreneur’s Path to Financial Freedom
    • Small Business Newsletter
  • Connect
    • Meet Lorna
    • Hear from Others
    • Request a Consultation
  • Blog
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    • From Purpose to Profits
    • The 20 Minute CFO
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Read more about the article How to Write a Business Growth Strategy

How to Write a Business Growth Strategy

  • Post author:Lorna Whiteaker
  • Post published:June 16, 2020
  • Post category:Business Growth Expert

Once you know your customers, what they are shopping for, and how you will measure, you can pick one or two strategies to work with when writing a business growth strategy.

Continue ReadingHow to Write a Business Growth Strategy
Read more about the article COVID-19 Cash Flow Triage

COVID-19 Cash Flow Triage

  • Post author:Lorna Whiteaker
  • Post published:May 29, 2020
  • Post category:How to Make Money/Financial Training

COVID-19 has made a huge impact on small businesses. So what can you do? How about a little COVID-19 cash flow triage.

Continue ReadingCOVID-19 Cash Flow Triage
Read more about the article COVID-19 Loans and Financial Aid for Business Owners

COVID-19 Loans and Financial Aid for Business Owners

  • Post author:Lorna Whiteaker
  • Post published:April 5, 2020
  • Post category:Financial Health

The current economic crisis that has resulted due to the COVID-19 pandemic has and will have a long-lasting impact on those I serve.

Continue ReadingCOVID-19 Loans and Financial Aid for Business Owners
Read more about the article COVID-19 Shutdown Resources for Small Business Owners

COVID-19 Shutdown Resources for Small Business Owners

  • Post author:Lorna Whiteaker
  • Post published:March 27, 2020
  • Post category:Financial Health

COVID-19 Shutdown Resources for Small Business Owners

Continue ReadingCOVID-19 Shutdown Resources for Small Business Owners
Read more about the article Uncertainty and Fear in Starting a Small Business

Uncertainty and Fear in Starting a Small Business

  • Post author:Lorna Whiteaker
  • Post published:March 2, 2020
  • Post category:Starting a Business/Business Tips/Small Business Coaching

Helping people starting a small business to take control of their uncertainty and fear is one of the parts I most enjoy as a business consultant.

Continue ReadingUncertainty and Fear in Starting a Small Business
Read more about the article Were You Set Up to Fail Financially?

Were You Set Up to Fail Financially?

  • Post author:Lorna Whiteaker
  • Post published:February 27, 2020
  • Post category:Small Business Coaching/Business Tips

Were you taught anything about how to make money other than via a pay check? Most of us weren’t. That’s where a business consultant can help!

Continue ReadingWere You Set Up to Fail Financially?
Read more about the article Why Free Workshops Don’t Work for the DIY Small Business Owner

Why Free Workshops Don’t Work for the DIY Small Business Owner

  • Post author:Lorna Whiteaker
  • Post published:February 18, 2020
  • Post category:Small Business Coaching

Free workshops don’t work for most DIY small business owners and those looking for information on how to start a small business. Here’s why.

Continue ReadingWhy Free Workshops Don’t Work for the DIY Small Business Owner
Read more about the article What do you REALLY WANT out of Business Growth?

What do you REALLY WANT out of Business Growth?

  • Post author:Lorna Whiteaker
  • Post published:February 4, 2020
  • Post category:Business Growth Expert

Getting what we want from business growth isn’t always easy to say. Here are 4 desires.

Continue ReadingWhat do you REALLY WANT out of Business Growth?
Read more about the article The Best Time to Plant a Tree… 2019 in Retrospect from a Business Consultant

The Best Time to Plant a Tree… 2019 in Retrospect from a Business Consultant

  • Post author:Lorna Whiteaker
  • Post published:January 22, 2020
  • Post category:Small Business Coaching

As a business consultant, I’ve always loved January. People are ready to reinvent themselves and their businesses. Here is a look back at 2019.

Continue ReadingThe Best Time to Plant a Tree… 2019 in Retrospect from a Business Consultant
Read more about the article Mindfulness in Business: How to Make Money by Boosting Your Productivity and Your Joy

Mindfulness in Business: How to Make Money by Boosting Your Productivity and Your Joy

  • Post author:Lorna Whiteaker
  • Post published:December 17, 2019
  • Post category:How to Make Money

Mindfulness is a common practice in yoga, but have you ever tried applying mindfulness in business? Learn how to make money by boosting your productivity and your joy.

Continue ReadingMindfulness in Business: How to Make Money by Boosting Your Productivity and Your Joy
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Lorna Whiteaker Business Coach

Like most of today’s business owners, I'm a purpose-driven entrepreneur. I have more than 2 decades of experience as a business consultant, financial skills trainer and profits coach.
I take great joy from helping others learn and utilize the skills and financial savvy that are the building blocks of profitable, easy-to-run businesses.
My first year in business was disappointing. There is such a difference between knowing what to do and HOW to do it. Once I realized what I had missed, I was able to triple my income my second year. The real bottom line is that… the use of simple tools and effective strategies produces profound results.
Since then, I have been able to consistently make informed decisions, rise above my fears, and build a highly profitable business (that has become more than I ever expected it would). I am more confident and have the freedom that time and money make possible. While I still don’t like tax season, it is not a time of anxiety and dread.
For me, there has been nothing more exhilarating and fulfilling than being able to confidently take focused action, make a difference, make money, love my business, and have a life I love. It would be my honor to help you to learn how to do the same.

Contact Lorna

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Copyright 2025 Business Beyond the Shoe Box, MoneySmart4You
Business Consultant Serving San Luis Obispo County
Disclaimer: I am a small business expert and not licensed to give legal, accountancy or tax advice. I provide general information about matters relating to business management, operations, and affairs for informational purposes only. For all legal, accountancy or tax matters you should seek assistance from either a qualified lawyer or tax professional as they relate to those issues. While I make every effort to ensure that the content of this information is accurate, adequate, or complete, I cannot and do not represent or warrant its accuracy, adequacy, or completeness. To the extent permitted by law, your reliance on this information is at your sole discretion and I shall not be held responsible for any loss or damage, including indirect or consequential damages arising from or in relation to the use of this information. Nothing contained herein shall be construed to be legal, accountancy or tax advice.

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